Unlike many other restaurants, the Maplewood III is not
a franchise or an impersonal chain. It is the culmination
of the dreams and work of Howard Esposito and goes back
many years.
The
original Maplewood Restaurant was in Hammonton. Eventually
Howard became part owner of the restaurant. In 1980 he personally
opened the Maplewood II in Mays Landing.
Howard
was inspired by a dedication to quality and service which
has continued to the present. His dedication to quality
and service paid off very quickly. Within his first year,
the Maplewood II got great reviews and the restaurant was
chosen as one of South Jersey’s top 10 dining establishments
by the Atlantic City press. This helped build a busy trade
at both locations.
By
1983 many of his ideas had matured and he opened the Maplewood
III restaurant in Vineland. The restaurant was an instant
success. It is the largest of all the Maplewood restaurants
and can seat as many as 175.
In
1986 Howard sold his interests in all the Maplewood Restaurants
except for the Maplewood III, which he owns exclusively.
He felt it best to concentrate all his efforts on one restaurant
and he’s been doing that ever since.
The
Maplewood III is different from other restaurants in many
respects. Most importantly, it is in a community and not
a resort area. Resort areas have lots of transients, but
community restaurants must rely on repeat business and steady
customers. Consequently there needs to be a varied menu
with plenty of specials available at all times. On the other
hand, all this variety and quality must be provided at a
very reasonable price. We are proud to be part of a community
comprised of people who work hard for their money and don’t
spend it foolishly. Our quality and prices offer such a
value that we have many customers who dine with us two or
three times a week.
We
are very grateful for their loyalty and we know our success
is tied to it, and that is why we make such a big deal about
how we treat our guests. After all these years, they are
indeed our guests and many have become friends and we always
go the extra distance to make sure that our guests are treated
well.
Our
restaurant is staffed mainly by long term employees who
have learned to take pride in where they work and what they
do.